RETHINKING OUTDOOR CAMPAIGN FOR ADIDAS TERREX
To promote sustainable Adidas Terrex pieces in a creative digital campaign.
With a selection of miniature Terrex items set against different model landscapes, this campaign aims to captivate by inspiring, highlighting the adidas brand's strongest asset - its focus on the creator archetype. Taking into account the current sentiment around the global pandemic, it speaks about "rethinking" - a process consumers and brands alike have recently been promted to - and connects it to specific sustainability efforts adidas is taking.
The campaign was a project for my BA Fashion Marketing and Promotion at the University of Westminster. Videography and artwork by Daniel Stettler.