TIEMPO ORIGINATOR
The Objective
For Nike to reach out to young opinion leaders by pushing a new trend and communicating values that resonate with this tribe.
The Strategy
Presenting an updated Tiempo Mystic, making it a lifestyle shoe, with a matching menswear capsule collection around the story of originator archetypes for Spring Summer 2020.
Developing a visual story through detailed brand, consumer and trend research, in order to design visualisations of window displays and products, a window model, floor plans and in-store display guidelines.
This project was for my BA Fashion Marketing and Promotion at the University of Westminster.
