TIEMPO ORIGINATOR

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The Objective

For Nike to reach out to young opinion leaders by pushing a new trend and communicating values that resonate with this tribe.

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The Strategy

Presenting an updated Tiempo Mystic, making it a lifestyle shoe, with a matching menswear capsule collection around the story of originator archetypes for Spring Summer 2020.

Developing a visual story through detailed brand, consumer and trend research, in order to design visualisations of window displays and products, a window model, floor plans and in-store display guidelines.
 

This project was for my BA Fashion Marketing and Promotion at the University of Westminster.